VELLA HAUS was created to elevate the way homes are presented, blending artistic design with strategic staging to help properties sell faster and for more. What began as a passion for transforming empty spaces into luxurious, livable works of art has grown into a brand known for high standards, custom looks, and creative vision. VELLA HAUS defines beautiful homes.
Now available as a luxury home staging franchise, VELLA HAUS gives entrepreneurs the tools, training, and design playbook to launch a rewarding business in a high-demand industry where beauty and business go hand in hand.
Alexa Centeno brings a rare blend of business acumen and creative flair to the world of luxury staging. After a successful career in finance and co-founding a home automation company, she followed her passion for design to launch VELLA HAUS; a luxury home staging franchise built on thoughtful interiors, high-impact transformations, and a drive to help others do the same.
Own a business where creativity meets growth potential. VELLA HAUS empowers franchise owners with the tools, training, and stylish edge to thrive in a high-demand industry.
High-end, fast-turnaround staging
Deliver stylish, luxurious looks that quickly transform and elevate property value and help homes sell faster.
Creative freedom & expert support
Use your eye for stylish design while leaning on our proven systems, supplier networks & marketing assets.
Multiple streams of revenue potential
From home staging and furniture leasing to staging special events and occasions, there are many ways to grow.
The home staging industry isn’t just growing, it’s transforming how properties are sold. As a VELLA HAUS franchise owner, you’re stepping into a high-impact, design-driven business model that continues to prove its value in today’s real estate market.
Launch your own design-forward business and grow with the support of a standout brand in the home staging space.
Minimum Liquid Capital
*See the Franchise Disclosure Document (FDD) for more information.
We’re expanding throughout New England, starting with Massachusetts, and we’re looking for design-driven entrepreneurs to lead the way.
Launch in one of our first available territories and bring elevated luxury staging to your local market.
At VELLA HAUS, we believe franchisees thrive when they’re empowered, trained, and supported every step of the way. That’s why we offer hands-on guidance, real-world insights, and resources designed to elevate your luxury home staging franchise from day one.
Here’s how we support you:
“Alexa truly transforms spaces! She has staged two listings for us so far and the results are amazing. Her communication is amazing and she (and her crew) bring professionalism to a whole new level.”
“Alexa was amazing! I had a literal white million dollar house and she transformed it into a home that is desired by people. Thank you for helping me get this house sold! Also, Alexa herself is an amazing person 10/10.”
“First class staging company! Alexa is detail oriented, dedicated to her craft and is very much in tune with modern design. 11/10 would recommend!”
step 1
Fill out our short form to express interest and receive more details about the VELLA HAUS luxury home staging franchise.
step 2
Join us for a quick intro call to get your questions answered and explore mutual fit.
step 3
Let’s dive deeper into your goals and the VELLA HAUS model during a longer virtual session.
step 4
Take time to review our Franchise Disclosure Document and learn the finer details.
step 5
Join our Discovery Day and connect with Alexa Centeno and the leadership team.
step 6
Once approved, you’ll receive your Franchise Agreement and select your territory.
step 7
Start your training and get ready to bring luxury staging to your market.
